Getting Enough Fruit and Vegetables: The Real Gap
You had a banana with your breakfast. A bit of spinach in the lunch wrap. A few peas with the dinner. So you’re grand, right? That’s basically five a day?
Here’s the thing. Getting enough fruit and vegetables is one of those jobs nearly all of us reckon we’re already doing. Most of us aren’t. Not because anyone’s lazy. Life’s just busy, and veg is the first thing that slips when the day gets away from you.
I’ve been at this a long time. Fourteen years of paying close attention to what actually lands on my plate and what I only MEANT to eat. The gap between those two is real, and it’s wider than most people would ever guess.
Most of us think we’re doing grand. The numbers disagree.
Only 28% of Irish adults eat five or more portions of fruit and veg a day. That’s from the most recent Healthy Ireland Survey, and it’s down from 34% a few years back.
Read that again. Seven in ten of us fall short. And the number is drifting the wrong way.
The World Health Organisation reckons most adults need at least 400g of fruit and veg a day, which is roughly five decent handfuls. Sounds doable on paper. Then a real Tuesday happens. The kids need dropping, the meeting runs over, you grab a sandwich standing up, and by nine at night you realise the closest thing to a vegetable you had was ketchup.
No judgement. I’ve had those days too. Loads of them.
Why getting enough fruit and vegetables matters more than you’d think
This isn’t about being virtuous. Fruit and veg carry the stuff your body quietly runs on. Vitamins, fibre, and the colourful plant compounds that give a carrot its orange and a blueberry its blue.
Miss them for a day and you’ll be fine. Miss them most days, most weeks, for years? That’s when the small stuff shows up. The 3pm slump. The sluggish mornings. The feeling of running your car on the wrong fuel and wondering why it keeps stalling.
The good news is your body is forgiving. Start feeding it better and it tends to notice fairly quickly.
The honest way to close the gap
Forget the big overhaul. Nobody sticks to a plan that needs a personality transplant to follow. Small and repeatable wins every time.
A few things that actually work:
- Add one portion, don’t rebuild the plate. One extra handful a day is 365 more portions a year. That compounds.
- Stack it on a habit you already have. A handful of spinach thrown into the eggs you already make. Berries on the porridge you already eat. It costs you no extra time, you’re just borrowing a routine that’s already there.
- Frozen counts. Frozen veg is picked and frozen at its peak, so it’s often every bit as good as fresh, and it doesn’t rot in the drawer while you feel guilty about it.
- Make one thing green and easy. A morning smoothie you can drink with one hand while the kettle boils gets more veg into you than a salad you’re too tired to build.
None of that asks you to become a different person. It just closes the gap by inches, most days, which is the only way it ever actually closes.
Where a fruit and veg concentrate fits
Real food comes first. Always. A plate of proper dinner beats anything in a capsule, and it always will.
But on the days real food just doesn’t happen, a fruit, veg and berry concentrate is a handy bridge. It’s concentrated juice powder from more than 30 fruits, vegetables and berries, and it’s the one habit I haven’t skipped in fourteen years. One small thing, every morning, with the coffee.
And there’s decent science behind the idea. A 2003 study in the Journal of Nutrition gave men an encapsulated fruit and veg concentrate and found it raised their blood levels of key nutrients, including beta-carotene, vitamin C and vitamin E, and it lowered their homocysteine. In plain English, more of the good stuff from plants actually turned up in the bloodstream.
That’s the whole point of it. It tops up the gap on the mad days so the good days aren’t left carrying the whole week on their own. Real food still does the heavy lifting.
Start with one thing this week
Pick ONE. One extra handful a day. One green smoothie in the morning. One habit you already do, with a bit of veg bolted onto it.
You don’t need to hit a perfect five every single day to be better off than the seven in ten who quietly stopped trying. You just need to close the gap a little, most days, and keep going.
If you’d like an easy way to top up the gap when life goes sideways, the fruit, veg and berry capsules are here. And if you fancy more straightforward, no-nonsense wellness bits like this, there’s plenty over on the blog.
FAQ
How much fruit and veg should I actually eat a day?
The World Health Organisation suggests at least 400g, which works out at roughly five portions. A portion is about a handful, or a piece of fruit, or a couple of tablespoons of veg.
Do frozen and tinned count?
They do. Frozen veg is often just as good as fresh, sometimes better, because it’s frozen at its peak. With tinned, go for the ones in water or natural juice rather than syrup or heavy salt.
Can a supplement replace fruit and vegetables?
No. Real food comes first, always. A concentrate just tops up the gap on the days you fall short, and your dinner still does the heavy lifting.
What’s the single easiest way to eat more veg?
Attach it to something you already do. Spinach in the eggs, berries on the porridge, frozen veg into whatever’s already in the pan. It costs you no extra time, you’re just borrowing a routine you already have.




